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Is Co-op's New Store Format Driving Sales and Footfall?

Is Co-op's New Store Format Driving Sales and Footfall?

If you’ve read our recent article about Co-op On The Go stores opening in the UK, you’ll be aware of the evolving Grocery sector with most of the big players trialling new concepts to grapple market share away from competitors and shape the future of Grocery/Food to Go shopping.

Co-op On The Go opened its doors at Manchester Piccadilly Station towards the back end of 2018. Located in a busy area, the store is aimed at serving time poor shoppers that want to make a quick purchase. But will the concept work?

With over 2,000 people directly passing the store at peak hours, Co-op On The Go is certainly situated in a prime unit at the train station, and the store attraction rate is positive, enticing nearly 13% of the passers-by into store.

 

Offering an array of FTG products, evening meal deal promotions, and gimmick’s such as charging points and free water to try and entice impulse buyers, you ask, is the new format driving more sales than your typical Co-op convenience store or are customers simply taking advantage of the freebies…

Our team monitored customers coming out of the store for a couple of hours during peak commute times and found that 1 in 4 were not carrying an item, possibly an indication that 25% of customers are not purchasing products and use the store solely for the free features. Could they be missed sales where customers are unable to find what they’re looking for or do people find the waiting time in-store is inconvenient?

Either way, Co-op may not be too disheartened by this achieving a solid transaction rate of 9.4% to 12.8% and hoping in the long run, something else in-store will catch the eye of customers using the free features.

 

The data for this article was captured by ESA’s experienced team of researchers using our bespoke footfall counting app designed to accurately count high levels of footfall. For more information, please contact esa@esa-retail.co.uk 

 

 

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