Privacy Notice for Respondents

Privacy Notice and Guidance for Survey Respondents

ESA Retail would like to thank you for taking part in this genuine market research survey, conducted by ESA Retail. We take every reasonable precaution to ensure the privacy and security of your information during the market research survey.

Online surveys: ESA Retail carry out online surveys on behalf of our clients. The data from the survey is held by ESA Retail in a discrete database and unless explicitly requested it is reported to our clients in aggregate form. Only ESA Retail can access the data collected from the survey.

Telephone surveys: ESA Retail carry out these surveys from our in-house Call Centre in St Albans. The data from the survey is held by ESA Retail in a discrete database on our own servers and unless explicitly requested is reported to our clients in aggregate form. Only ESA Retail can access the data collected from the survey.

At no time will the information you provide be used for any purpose other than research, and you will in no way be adversely affected by taking part.

It is not our aim to sell or promote anything. This is a market research survey using scientific methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified.

We hold information about you that can specifically identify you, such as your name, address, telephone number and e-mail address. This may have been provided by one of our clients or included in a list of contacts we have purchased.  We will only use this information to contact you for the purpose of this research study. Our company policy is to securely retain any personally identifiable information for a six month period. After this six month period, the data will be destroyed.

In the relatively few instances where we ask permission to pass on your data in a way which would allow you to be personally identified, we will ensure that the information is only used for the stated purposes. We will not send you unsolicited mail or pass on your email addresses to others for this purpose. If we wish to contact you again, we will ask your explicit permission for this.

As with all forms of marketing and opinion research, your co-operation is voluntary at all times. No personal information is sought from or about you without your prior knowledge and agreement. The legal basis for processing your data is to enable ESA Retail to provide the service as agreed with its clients for legitimate market research purposes.

You have the right under the Data Protection Act 1998 and the EU General Data Protection Regulation to access any information held about you. You also have the right to the following:

  • Object to processing of your data;

  • To port data (if automated data collection);

  • To erasure of any personal data made public;

  • To restrict processing;

  • To rectify data held

We will be happy to respond to any of these requests or any issues you may have. You can make a request by emailing : . You can also contact our Data Protection Officers at this email address.

Please be aware we may need to retain your information on our files to resolve disputes, enforce our user agreement, or for technical and legal requirements and constraints related to the security, integrity and operation of our surveys.

We take every reasonable step not to interview children without gaining prior parental consent.

We use cookies and other similar devices sparingly and only for quality control, validation and to prevent bothersome repeat surveying. It is possible to configure your browser to notify you when cookies are being placed on your computer, and to delete cookies by adjusting your browser settings.

We do not do any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. In addition, we will take reasonable steps to ensure that third parties to whom we transfer any personal information provide sufficient protection of that information.

ESA Retail has security measures in place to protect the loss, misuse, and alteration of the information under their control. Only certain employees have access to the information you provide us and are only granted access for data analysis and quality control purposes. By participating in this survey, you consent to this policy. If you do not agree to this policy, please do not complete or take part in the survey.

Our policy will indicate the date it was last updated, but if there is a substantive change in the way that we use your personal information, we will notify you via email of the relevant changes. If you choose to opt out of our changed practice then please email : . Your continued participation in our survey(s) will signify your acceptance of the changes to our policy.

For more information on ESA Retail visit our website at We are registered with the Market Research Society ( and adhere to its Market Research Code of Conduct.

You have the right to lodge a complaint with the way your data has been handled by ESA Retail with the Information Commissioners Office (

Last updated: May 2018